4intelligence assists major retailers in making financial decisions through a platform of predictive models on a large scale. A combination of economic knowledge, data science, and AI. A blend of traditional and modern, according to themselves. When I worked with them, the brand needed a new visual identity that would reflect the moment of evolution they were going through.
The proposal was built to complement the existing logo and color palette but, above all, to convey the dynamism and accuracy with which things are done there.
