This shoe store chain has been one of the largest in the northern coast of São Paulo and Vale do Paraíba for some time. Renowned experts were involved in the development and implementation of the brand's e-commerce. With the photographs, the challenge was to deliver superior quality compared to the big leaders, in quantity, cost, and timeframe compatible with the segment.
To meet this challenge, I developed a workflow that enables a single person to produce up to 1000 photos per week, 250 products in 4 positions each, from taking the picture to uploading it. The images have clean backgrounds to integrate with the website layout, and the products are not retouched to preserve the fidelity of colors and materials.
